Inspired by its “Characters Welcome” brand messaging, USA Network began its Character Project in 2009. It’s an artistic intitiative committed to celebrating America’s characters – the people from all walks of life who make this country extraordinary. In 2010, USA partnered with RSA Films and filmmakers Ridley & Tony Scott to commission seven filmmakers to explore the theme of character from their own perspective. USA wanted to document the creative process of these unique artists, but the films were being produced simultaneously in five different cities across two continents. It could have been a logistical nightmare, but for NuContext, it was no sweat.
Using a small core production team NuContext was able to cover film shoots in Los Angeles, Austin, New York, Tampa, and Barcelona. The production team was sensitive to the filmmakers’ process, and their low-key presence and quick eye captured moments that were full of as much drama as the films being produced.
When the time came to interview the filmmakers, NuContext Executive Producer Angela Guice was the only woman for the job. Having worked with USA for several years, she was intimately familiar with their brand. Her vast experience interviewing everyone from Jennifer Aniston to troubled high school students was instrumental in eliciting in-depth, thoughtful responses. Angela’s involvement with the project and the process was so in depth that Jeff Feurzing decided to give her a cameo in his short film, The Dude.
Since NuContext was involved in Character Project from the beginning, post-production work was smooth and quick. In a sense, the web-based “making of” spots were shaped from the moment they were shot by Angela and her crew. At NuContext’s editorial facility, post producers and editors followed through with the process that began on the set. Raw footage was whittled down into a series of tight, insightful spots. And since the NuContext team thoroughly understood the client’s messaging, the process was quick and painless.
- Live Action
- HD Finishing