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Nellyville Launch Campaign

Heating up the screen in Nellyville.

  • Launch Spot
  • Couch Spot: Co-star
  • Couch Spot: Introductions


Yes, Nelly is sexy, but did you know he’s also really, really funny?

We found this out on a recent shoot for the launch of his new show, Nellyville, at his home in St Louis, where we got to shoot with the rap star himself. BET wanted to appeal to everyone by shooting vignettes with his family in his living room. Of course, they didn’t want to forget Nelly’s core audience, the red blooded American female. We enlisted legendary music video Director Marc Klasfeld – famous for some of Nelly’s seminal videos (Country Grammar/Batter Up / Ride Wit Me / Cruise) to bring BET’s creative vision of a very sexy,  very Nelly morning routine to life. 

And rubbing elbows with Kevin Hart on Real Husbands of Hollywood has certainly  had an impact on Nelly’s comedic chops as he and his kids took the scripted couch vignettes to another level with expert improvisation and comedic timing.   


  • Executive Producer: Angela Guice
  • Director: Marc Klasfeld

our tasks.

  • Live Action
  • Editorial
  • Finishing