We love live action. Give us a shoot, a location, and we are there with bells on.
So when our good friends at Sundance TV wanted us to shoot and produce all of their on-air branded content for the 2014 Sundance Film Festival… we grabbed our snow boots and got straight to work.
The challenge: Shoot 7 days during the 10 day festival to produce 35 individual spots for 11 different brands. To add to the craziness, every spot would air during, just after and in the two weeks post festival.
Our team immediately jumped on pre-production as we strategized and crafted original concepts and creative for every spot and each brand, keeping in mind some would be airing not only on Sundance TV, but also on AMC. Treatments were written, scripts mapped out and graphics package created, all in anticipation of our 7 days on the ground in Park City where our shoot schedule became the star.
5 crews executed the complicated shoot schedule while, upstairs from the parties at Sundance HQ, the hub of our editorial team was busy cutting away, delivering our first spots mere days after first shot with the client and sponsors giving instant, on site approvals.
We had such an amazing time with our Sundance family that we can’t wait to go back. Every day was a new experience, and equipped with a time-lapse slider, we captured it all… and looked damn good doing it.
- Live Action