We admit it, we love PSAs. So when Executive Creative Director Angela Guice and Director of Production Jessie Marcus were asked to fly to DC to film a series of No More Excuses PSAs with Mariska Hargitay and Joe Biden at his home at the US Naval Observatory, well it didn’t take much convincing.
It was good to know that we were able to clear the rigorous Secret Service background checks, even though Jessie almost stole the official VP paperweight we used as a backplate. (No, they don’t have them at the gift shop, we checked.) Joe came to set with his gorgeous German Shepherd Champ and regaled us with stories. And at the end of the shoot, he impressed us even further by taking off in Marine 2!
The footage returned to USA with the client and came back to us as finished spot. Perhaps Mr Biden will see these and maybe send us one of those paperweights? It doesn’t hurt to ask!
- Live Action