If ever there was a quintessential USA spot, this is it. Snarky, exciting, funny, action-packed…everything viewers expect from the network. Working from USA’s script, we pored over the Matt Damon Bourne films to find the moments that would support the voice over and subvert viewers’ expectations. It was all about lovingly tweaking a serious action hero without crossing over into ridicule or parody. For a spot about a guy with amnesia, we think it’s pretty hard to forget.