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Braxton Family Values & Macy’s

It's beginning to look a lot like Braxtons.

  • Holiday Dazzle


We love WE tv and we love the Braxtons, so when we were asked to create two holiday-themed spots with Trina and Traci Braxton for Macy’s, we just couldn’t say no. Our writing team, already familiar with that trademark Braxton sass, tweaked their scripts until they had the perfect balance of WE tv and Macy’s content. Meanwhile, our production team reached deep into their network to put together a top-notch crew in Atlanta. By early November, we had a Christmas tree set up in Trina’s house and were hard at work manufacturing some holiday magic.

When the footage got back to Los Angeles, our editor jumped right in. We worked with our client to craft spots that featured Traci and Trina being themselves while showcasing an assortment of lovely gifts available at Macy’s. In the end, the spots accomplished two very important things: They made WE tv and Macy’s very happy. And the jingle bells emanating from the edit bay got NuContext into the holiday spirit a bit early.

our tasks.

  • Live Action
  • Scriptwriting
  • Editorial
  • HD Finishing