Five singing sisters and a cartoon prehistoric cave family: at first glance, they don’t have much to do with each other. But WE tv and Dreamworks saw an opportunity to cross promote Braxton Family Values and the animated film The Croods and brought NuContext in to connect the dots. We found the link in the footwear department, using a funny moment from The Croods as the jumping-off point for comparing them to the Braxton family. After nailing down a script, NuContext produced the live action shoot with Trina and Towanda Braxton. We couldn’t have asked for two nicer stars. They were game for everything and once the popcorn started flying, we knew we had the makings of a funny promo. Back in the NuContext editorial lab, our Avid artiste combed through the footage and assembled a spot that highlighted both WE tv’s talent and Dreamworks’ upcoming movie.
- Live Action
- HD Finishing