Summary
The iconic Kardashian family makes a grand comeback to reality television with Hulu Original “The Kardashians.” NUCONTEXT proudly helmed the production front, producing a masterful campaign that encapsulates the glitz, glamour, and realness of America’s beloved reality royals.
The Kardashians — The Kardashian-Jenner family bring the cameras back to reveal the raw, intimate reality of life and love in the spotlight like never before. Kris Jenner, Kourtney Kardashian, Kim Kardashian, Khloé Kardashian, Kendall Jenner and Kylie Jenner, shown. (Courtesy of Hulu)
Client Partnership
NUCONTEXT & Hulu
A partnership in synergy. With the HULU creative team’s expansive vision and NUCONTEXT's seasoned expertise, the campaign was tailored to perfection, celebrating the reality TV titans.
Content
Breaking down walls
The promo spot featured our stars encased in glass boxes as art pieces and utilized motion control and the phantom camera, lensed by Joe Labisi. Directed by industry veteran Matthew Rolston, who also lent his genius to the key art photography, every frame resonated with the unmistakable Kardashian essence in a way we had never seen them before.
Social Media & Press
Beyond the promo, NUCONTEXT curated a series of compelling social content and press photos. The talented Greg Swales was behind the lens, ensuring each shot mirrored the family's brand: glamorous yet real.
Production / Behind-The-Scenes
Hulu x NUCONTEXT
Aesthetic Fusion
Aligning with the Hulu creative team and the Kardashian stylists, NUCONTEXT ensured that the aesthetics were pitch-perfect – seamless, chic, and utterly Kardashian.
The Dream Team
To represent the most famous family, we brought together a dream team. An ensemble of top-notch creatives, all converging to weave this captivating narrative.
NUCONTEXT's Star Moment
In a delightful twist, our hard work didn't just stay behind the camera. The show's production captured moments of our team in action. So, don't be surprised to spot the iconic NUCONTEXT director's chair in season 1, or even catch a glimpse of Angela, rocking that pink Balenciaga sweater, in the season finale. In the world of reality TV, the Kardashians are royalty, and in the realm of creative campaigns, NUCONTEXT reigns supreme.
