NUCONTEXT embarked on an epic creative journey with Ryan Murphy’s latest series Doctor Odyssey for ABC. This campaign was a visual and production triumph, featuring grand set designs and an A-list cast led by Don Johnson and Joshua Jackson. Directed by Gianluigi Carrera and captured by DP Elias Talbot, the shoot exuded everything we’ve come to expect from a Ryan Murphy show—drama, glamour, and bold storytelling. From the moment we stepped on set, we knew we were part of something monumental.

The sprawling, cinematic set design alone was breathtaking, transporting the viewer into the world of Doctor Odyssey—a show with epic proportions. Our team worked closely with the production crew to create a campaign that captured the intrigue, mystery, and star power of this new ABC hit. The final product? A marketing campaign that turned heads and set the stage for the show’s massive launch.