For the second year in a row, NUCONTEXT collaborated with ABC to promote the Academy Awards. Our team produced the 360 campaign, including the promo shoot, key art, EPK, and digital package. The campaign kicked off with this clever spoof of the Best Picture nominee, Top Gun: Maverick, which premiered during Jimmy Kimmel Live.
Director: Mike Bernstein
DP: Tom Banks
Photographer: Matt Sayles
This epic spot for Volvo and Disney CreativeWorks premiered during the Oscars telecast, honoring the world-class crews behind the scenes who make movie magic possible, safely. It was a great opportunity to work with such an iconic brand and produce engaging and emotional content for a global audience, and an honor to work with two time Academy Award nominated cinematographer, Jeff Cronenweth.
Director: Mikael Tyrsen
DP: Jeff Cronenweth
Another fun spot to premiere during the Oscars telecast, this hysterical promo for the new ABC series, The Prank Panel. NuContext helped ABC re-create the famous “Ghostbusters” commercial from the 1984 movie, promoting a hotline for pranks starring Johnny Knoxville, Eric Andre and Gabourey Sidibe.
DP: Oscar Chavez