Summary
For the second straight year, NUCONTEXT and ABC teamed up, pushing the boundaries of creative storytelling for the iconic Academy Awards. This partnership redefined promotional campaigns with a perfect mix of humor, talent and surprise in a way only Jimmy Kimmel can deliver.
THE OSCARS¨ – 95th Oscars¨ hosted by Jimmy Kimmel. (ABC/Matt Sayles)
Client Partnership
NUCONTEXT & ABC
When two powerhouses come together, expect nothing short of brilliance. ABC's vision combined with NUCONTEXT's production expertise crafted an unforgettable campaign for Hollywood’s biggest night.
A-list Talent
This campaign wasn't just about the process; it was about the people. Star-studded and skill-packed both in front and behind the scenes, it was all hands on deck, making every frame worthy of an encore.
Content
Top Gun Promo
From the mind of Jimmy Kimmel, the campaign kicked off with a slick spoof of "Top Gun: Maverick," which premiered on "Jimmy Kimmel Live." A homage, a parody, it was a
Kimmel's Swagger
While Kimmel joked that he might not have been the first name on the list, his presence, coupled with some hilarious starring cameos from Maverick stars Jon Hamm and Charles Parnell - and a surprise cameo from legendary Billy Crystal made this for one fun day on set. Let’s just say we were all trying to keep from laughing hysterically while the cameras were rolling.
Production / Behind-The-Scenes
Artistry in Every Frame
Spearheaded by Marcelle Gravel, our production design team recreated the iconic "Top Gun: Maverick" conference room at East End Studios.
Tailored To Perfection
Our wardrobe wasn't just about clothes – it was a statement. ABC's team had the idea to craft filmmaking-themed pins, medals, and Admiral attires, blurring the lines between costume and couture. NUCONTEXT costume designer Andrew Sweet made that a reality.
Efficiency Meets Excellence
In an impressive 24-hour whirlwind, NUCONTEXT rolled out a diverse array of materials: from the Top Gun promo to social media content, key art and press photography lensed by the talented Matt Sales.
An Ode to Oscars
From the majestic Oscar statues to the subtlest of set designs, every element echoed the gravitas and glamor of the Academy Awards.